Campaigns built for distribution.

Santa Cruz Medicinals

Supplements / Wellness

Scaling organic reach for a wellness brand through creator-led distribution.

Overview

VitaClips partnered with Santa Cruz Medicinals, a growing supplement brand, to expand organic reach through scalable short-form content distribution.

Objective

expand the reach of Santa Cruz's already produced content, to maximize exposure to new audiences

Our strategy

Leverage a distributed network of clippers to repurpose existing brand content into engaging short-form videos optimized for TikTok, Instagram, and YouTube Shorts.