
Santa Cruz Medicinals
Supplements / Wellness
Scaling organic reach for a wellness brand through creator-led distribution.
Total views
201M+Clips posted
7,579CREATORS
4,521CPM
$0.36- Overview
- VitaClips partnered with Santa Cruz Medicinals, a growing supplement brand, to expand organic reach through scalable short-form content distribution.
- Objective
- expand the reach of Santa Cruz's already produced content, to maximize exposure to new audiences
- Our strategy
- Leverage a distributed network of clippers to repurpose existing brand content into engaging short-form videos optimized for TikTok, Instagram, and YouTube Shorts.
Platform breakdown
- TikTok158m
- Instagram5.77m
- YouTube37.5m









