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Supplements / Wellness

Santa Cruz Medicinals

Scaling organic reach for a wellness brand through creator-led distribution.

Total views

201M+

Clips posted

7,579

CREATORS

4,521

CPM

$0.36
01

Client overview

VitaClips partnered with Santa Cruz Medicinals, a growing supplement brand, to expand organic reach through scalable short-form content distribution.

02

Challenge

Expanding brand awareness beyond existing audiences while consistently generating organic exposure at scale.

03

Goals

  • Maximize organic reach and visibility.

  • Increase content output across social platforms.

  • Build scalable, cost-efficient distribution.

04

Campaign strategy

Leverage a distributed network of clippers to repurpose existing brand content into engaging short-form videos optimized for TikTok, Instagram, and YouTube Shorts.

05

Execution

  1. Identify high-potential content and creative angles.

  2. Coordinate clippers to produce and distribute short-form videos.

  3. Track performance and optimize content based on results.

Santa Cruz Medicinals clip thumbnail

Santa Cruz Medicinals

Santa Cruz Medicinals clip thumbnail

Santa Cruz Medicinals

Santa Cruz Medicinals clip thumbnail

Santa Cruz Medicinals

Santa Cruz Medicinals clip thumbnail

Santa Cruz Medicinals

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