Supplements / Wellness
Santa Cruz Medicinals
Scaling organic reach for a wellness brand through creator-led distribution.
Total views
201M+Clips posted
7,579CREATORS
4,521CPM
$0.36Client overview
VitaClips partnered with Santa Cruz Medicinals, a growing supplement brand, to expand organic reach through scalable short-form content distribution.
Challenge
Expanding brand awareness beyond existing audiences while consistently generating organic exposure at scale.
Goals
Maximize organic reach and visibility.
Increase content output across social platforms.
Build scalable, cost-efficient distribution.
Campaign strategy
Leverage a distributed network of clippers to repurpose existing brand content into engaging short-form videos optimized for TikTok, Instagram, and YouTube Shorts.
Execution
Identify high-potential content and creative angles.
Coordinate clippers to produce and distribute short-form videos.
Track performance and optimize content based on results.

Santa Cruz Medicinals

Santa Cruz Medicinals

Santa Cruz Medicinals

Santa Cruz Medicinals
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